Profit + Purpose: Financial Success as a Startup Founder
Nina Aziz Justin is the founder of The Resilience Mentor, TEDx speaker, and host of Business Bites with Nina Justin. With more than two decades of experience scaling businesses in over 40 countries, Nina brings both sharp strategic insight and lived emotional wisdom to the table.
This is not just a conversation about business, it’s about building a life that reflects who you are, where you've been, and who you're becoming, and creating a profitable business that can sustain you as a founder and your team and community.
From growing up in Malaysia to living and working across Europe, to parenting a daughter with a rare neurological condition, Nina’s story is one of radical honesty, evolution, and deeply personal power. She speaks candidly about the tension between purpose and profit, and how founders - especially women - can shift their mindset to embrace both without shame.
Together, Mickelle and Nina explore how custom lives require custom systems and why resilience, clarity, and joy are not only possible, but essential.

Key Concepts
Reframing the Money Conversation Nina challenges the idea that doing meaningful work means sacrificing financial gain. She names the shame many feel around profit and offers a new lens: purpose and profit are not opposites—they are partners.
“Know the Game You’re Playing” One of Nina’s core messages for purpose led founders: business is still business. For purpose-driven founders, clarity around financial sustainability is a form of self-respect and long-term impact.
Systems Over Routines In both business and marriage, Nina emphasizes the importance of systems that support flexibility and adaptation over rigid routines. This is especially powerful for couples navigating entrepreneurship and family life simultaneously.
The Resilience Equation Nina shares insights from her TEDx talk, including a simple but profound formula for sustainable resilience: Time × Beginner’s Mindset IIncremental Action It’s an equation born from her dual experience as a startup founder and mother to a child with unique needs, and it's applicable across every phase of life.
Living a Custom Life Whether it’s choosing to live abroad, build a startup, or design a relationship that defies traditional models, Nina and Mickelle discuss what it means to live a “custom life”—one that honors complexity, evolution, and agency.
“We Know Each Other’s Power” In one of the episode’s most moving moments, Nina speaks about her marriage and the importance of recognizing not resisting each other’s strengths. It’s a rare and beautifully honest reflection on long-term partnership and growth.
This episode is for anyone navigating the delicate dance between ambition and sustainability, identity and change, purpose and profit. Whether you're a founder, an expat, a parent, or simply in a season of transition, Nina’s wisdom will meet you where you are and invite you to think differently about what’s possible.
🎧 Listen now and explore more at HouseofPeregrine.com/podcast. 📩 Know someone who needs to hear this? Share the episode and invite them to subscribe. 🌿 Learn more about Nina’s work at theresiliencementor.com or connect with her on LinkedIn.
Ted Talks
Can Blockchain be used to decode the Future of Economics? | Mickelle Weber | TEDxAmsterdamWomen
The resilience equation | Nina Aziz Justin | TEDxCoolhaven Women
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